State of Personalization 2022
Welcome to the third annual State of Personalization Report, a global look at the latest trends in personalization, first-party data, privacy, and consumer loyalty.
In this report, Twilio Segment surveyed nearly 3,500 businesses and consumers across five continents to get a pulse check of how attitudes and experiences with personalization have changed over the past 12 months.
Here are a few key findings:
- Personalization and ROI go hand in hand
- Investments in omnichannel are improving, but still have a long way to go
- Businesses are future-proofing their personalization efforts with first-party data
Download the full report to get the complete picture of the trends shaping the future of personalization.
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