In the challenging world of home services, getting the word out about your business is a big deal. For small and medium HVAC-R, plumbing, and electrical service businesses, digital marketing is key to success these days. But your best skillset is your trade, not marketing, and picking the right way to promote your services can make or break your growth. The world of digital advertising can be confusing, so we have broken down the pros and cons of Local Source Advertising (LSA) versus Google Pay-Per-Click (PPC) Ads. You'll learn how and when you'll get the most benefit from each and give examples of when to go all-in on either method.