Braze

The State of Customer Engagement in Retail


Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, retail brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.

To help out, we assembled our State of Customer Engagement in Retail guide. In this industry deep-dive, we leverage insights from retail marketing executives to learn about the customer engagement trends to watch this year and provide actionable solutions to the strategic challenges they present.


Download the guide to gain:

  • Actionable strategies: Learn how to differentiate your brand with AI, data activation, and channel optimization
  • Expert insights: Understand the shift from acquisition to retention and maximize your budget effectively
  • Real-world examples: Dive into e.l.f. Cosmetics’ loyalty program evolution, including their impressive results


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