The State of Customer Engagement in Retail
Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, retail brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.
To help out, we assembled our State of Customer Engagement in Retail guide. In this industry deep-dive, we leverage insights from retail marketing executives to learn about the customer engagement trends to watch this year and provide actionable solutions to the strategic challenges they present.
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