New York Marriott Marquis brings the excitement of Times Square inside with two dazzling LG DVLED Displays

RELEASED: JUL 02, 2024 | LENGTH: 4 PAGES | LANGUAGE: ENGLISH | RESOURCE: CASE STUDY

Renovated atrium walkway with stunning digital displays at each end adds a new marketing opportunity and offers a variety of content options including live TV and digital artwork.

As one of the world's busiest tourist destinations, New York City's Times Square has long captured the imaginations of travelers with its seemingly endless array of neon signs, bright lights, and today, building-sized digital displays. In this hyper-digitized environment, at a time when nearly every traveler has their own digital screen in their pocket (or hand), expert systems integrator LG Fulfillment, powered by MDM Commercial, helped the New York Marriott Marquis bring the neighborhood's larger-than-life experience inside the hotel with two enormous 50-foot-wide by 8-foot-high Direct View LED (DVLED) displays from LG Business Solutions USA.

The installation grew out of a major renovation of the lobby that occurred throughout 2020. Desiring a new digital space to sell to advertisers and event hosts, the hotel's owner, Host Hotels & Resorts, saw an opportunity.


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