Author: wpAdmin

The Tech Talent Strategy For Modern Times As business technology advances, tech teams are tasked with leading their companies through a digital transformation—often with fewer people, smaller budgets, and team members working from different locations. Find out how tech leaders can leverage talent and technology to create near-unlimited capacity and spin up highly skilled teams…

Retail Inspiration Guide In our digitally accelerated era, shoppers are increasingly turning to online platforms when the time comes to make a purchase. Whether you’re a big box retailer or an online merchant focused on a small, passionate audience, customer experience is often one of the deciding factors influencing whether a given consumer shops with…

Personalization: The Key to Your Digital Transformation Tailored experiences are essential for brilliant customer engagement. Imagine a consumer receiving a message from a brand telling them about a better deal on an item they’ve just purchased. Brands can lose revenue and even customers from these sorts of bad digital experiences. But personalization done right can…

Modern Customer Retention: What You Need to Know Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s…

2022 Braze CER – Content Syndication Placement Today’s brands are embracing customer engagement and it’s paying off. But as the bar for marketing experiences rises, how can your company keep up? Find out in the Braze second annual 2022 Global Customer Engagement Review. We tasked Wakefield Research to conduct a survey to assess shifts in…

Best-In-Class Email Marketing Mobile devices and the accelerated digital transformation have given rise to a wide variety of different online touchpoints, channels and platforms. As a result, much hype is being paid to a range of “shiny new toys” – new social media networks, connected devices, and messaging types – where marketers expect to capitalize…

DIGIDAY WEBINAR: HOW RETAILERS ARE LEVERAGING SHIFTING SHOPPER BEHAVIOR In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through marketing. The good news is, consumers still want to shop, even for non-essential…

GUIDE: 3 WAYS TO ESCAPE FROM YOUR TRAVEL MARKETING WOES It’s been a wild ride for the Travel industry over the past couple of years. Airplanes have been grounded and flights have been delayed, hotels have hosted far fewer guests, and cruise lines have started to once again see a rise in online travel agency…

THE CPG GUYS: OUTCOME-BASED CUSTOMER JOURNEY MARKETING The CPG Guys are joined in this episode by our own Dan Perez, SVP of CPG media solutions at Epsilon. In this episode, the experts answer pressing industry questions, like: How Publicis Groupe’s acquisition of Epsilon creates synergy for clients, coupled with the addition of Citrus Ad. Why…

From Destination Marketing to Destination Management It’s time for destination marketing organizations (DMOs) to evolve. While the pandemic has certainly caused an abrupt disruption to the industry (travel numbers won’t be returning to pre-COVID figures for years to come), it also presents a key inflection point: to continue marketing as usual, or to meet the…