Bring Secure, Frictionless Customer Experiences to
Market Faster with Modern CIAM
The way organizations interact with customers has evolved dramatically over the years and will continue to evolve. Websites used to be an organization’s main interaction point where customers could read some basic, static information about the organization’s business. The explosion of different devices and communication channels has changed all that. In today’s highly mobile world, 77% of U.S. adults own a smartphone and 53% own a tablet.1 In response to that, 73% of U.S. marketers indicate they’ve designed their websites specifically with smartphones in mind and 50% have designed their websites with tablets in mind.2 From the Internet of Things (IoT) to an array of other smart devices, customers also connect in a multitude of other ways to get access to digital services and consume dynamic content. And each time they connect, they expect a seamless, consistent experience regardless of the device or channel they use.
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