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State of Sales Report Discover the latest insights driving productivity and efficiency for more than 7,700 sales professionals. Dig into our latest report to learn how companies are: Maximizing value amid economic headwinds Meeting changing buyer expectations more efficiently Leaning more into sales operations as a strategic partner in business success Using enablement tactics to…

This How We Work Without Limits To say the way work has changed over the past few years is an understatement. Even though many enterprises have adapted to remote-first models, 24% are still not taking advantage of one of the biggest benefits they have at their disposal: the ability to access talent anywhere in the…

Why On-demand Talent Could be Exactly What Companies Need Right Now As the economy leans toward a recession, and layoffs across dozens of tech firms make headlines, companies will increasingly turn to on-demand talent. A recent report from Upwork, The Adaptive Enterprise, underscores the importance of flexible on-demand talent during uncertain times. Read more to…

Changing Lives Five Strategies for Differentiated Patient Experience in Healthcare Patients are primed to engage with digital experiences, which creates pressure on health brands to deliver outstanding CX Companies need to connect with patients on a personal level and help them understand their conditions while also supporting their journey towards better health. Changing Lives looks…

Maximise ABM in a Challenging Market Marketers face steep challenges in the current uncertain economic environment. These include budget cuts and the expectation that they should achieve more with less. As you plan for 2023, it’s critical to focus on ways to maximise your ABM and demand programs. This e-book will outline four priorities for…

A Look at Marketing Automation Platforms MAPs provide a range of benefits that can help marketing and sales teams reach their revenue goals more efficiently and effectively. However, there are still a number of B2B marketing gaps that MAPs don’t solve for on their own. With constrained resources and reduced or flat budgets, you can’t…

A Look at Customer Data Platforms (CDPs) Evolving data privacy regulations are moving B2B marketers towards a third-party cookie-less future. This means having a trusted, first-party source of customer data is critical for marketers. One tool that can help is a Customer Data Platform (CDP). With a CDP, you can: create and share a single…

Four Ways to Align Content Syndication and ABM Content syndication is a classic demand tactic in B2B marketing. But it is being underutilised in ABM program strategy and execution. Content syndication should be incorporated into ABM programs to extend the reach of customised ABM content to; Respond to purchase intent signals in target accounts Build…

Is Your Legal Department Transformation-Ready? In law as in life, it is not the strongest that survives, nor the most intelligent, it’s those most adaptable to change. But how do you know if your legal department is ready for the new legal landscape? And by what metric can you evaluate that readiness? Our new health…