Category: Uncategorized

How the Nonprofit Finance Office Can Drive Impact While Facing Inflation, Wage Increases, and Recession Fears By taking a measured, strategic approach to cost containment, paired with a dash of creativity in your revenue-generation strategy, your finance office will be prepared to handle any economic circumstance you might face. In this guide, we will outline…

Buyer’s Guide to Fund Accounting Software The Definitive Guide to Selecting Fund Accounting Software Having the right fund accounting solution can take some of the pressure off. But choosing the best software can be a research-filled roadblock. That’s where we come in. Navigate the land of no-guessing with our new step-by-step, decision-by-decision guide to fund…

Why Nonprofits Need Nonprofit Accounting Software Accounting systems tailored to the nonprofit business model save resources and increase accuracy. With an increased focus on donor intent and accountability, the finance team must anticipate problems and suggest solutions, articulate timely financial results, and provide leadership in a dynamic nonprofit marketplace. Traditional off-the-shelf accounting software is ill-equipped…

How to Generate Predictable Pipeline from ABM Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. Learn how to use a Demand Acceleration Platform to connect your core martech systems and channels. This guide covers how to connect siloed data and systems…

The Demand & ABM Technology Convergence Discrete account-based marketing (ABM) and demand generation marketing approaches and technologies have co-existed in B2B marketing organizations for the past several years. But marketers need to get ready for what’s coming next. ABM and demand marketing are converging, and the impact is going to be significant — especially for…

Cross-Channel Activation Guide There’s a new game in town: Cross- Channel Activation The rules are simple, reach the right buyers at the right time on the right channels – before your opponents. It’s a game of strategy not chance. Between the rise of the digital world and the dramatic changes brought on by the pandemic,…

ABM + PDM: The New Power Couple ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach.…