WisdomInterface

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  • CX Trends 2022: Improve your bottom line by putting customers at the top

    CX Trends 2022: Improve your bottom line by putting customers

    at the top

    Improve your bottom line by putting customers at the top

     

    Businesses already see the ROI potential of customer service, but there’s still work to do. Learn how to tackle this year’s challenges and tap into the profit power of customer service.

     

    Leaders must prioritize customer service  

    70% of organizations see a direct connection between customer service and performance, but 40% say it isn’t prioritized by their C-Suite staff. Leadership must make the link between support teams and bottom line impact.

     

    The role of service teams needs to change

    71% of leaders report that their agents are essential to driving sales. Customer service leaders should go beyond solving problems and transform their organization by fostering profitable growth.

     

    Businesses have to meet customer expectations

     

    Over 60% of consumers say that last year’s crisis raised the standard for customer service, but 54% feel that organizations still treat it as an afterthought. Growth depends on building better customer experiences.

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    • SMS Inspiration Guide

      SMS Inspiration Guide

      At Braze, we’ve found that using SMS to communicate with consumers drives stronger business growth. And it’s no surprise, because with open rates as high as 98%, SMS is a powerful customer engagement channel.

      Want to start leveraging SMS in your strategy but not quite sure how to make the most of this messaging channel? Whether you’re looking to drive purchases or keep your customers coming back, download the Braze SMS Inspiration Guide to learn from all the innovative campaigns that leading brands send with Braze.

      Get inspired by:

      • 10+ customizable SMS campaigns that can help your brand convert, monetize, and retain more customers
      • Exclusive data that show how using SMS can impact business results
      • Expert tips to boost the effectiveness of your cross-channel strategy

      Download Guide

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      • Migrating from LoadRunner: Fact vs. fiction

        Migrating from LoadRunner: Fact vs. fiction

        Enterprises that have relied on LoadRunner as their status quo performance testing tool for years are increasingly finding that it has not kept pace with the shift to Agile/ DevOps methodologies. With development cycles getting shorter and new applications, microservices, APIs, and features being released faster and faster, these enterprises are turning to NeoLoad as the performance testing platform that meets their modern needs.

        After debunking common migration misperceptions, this paper outlines a proven best-practices migration strategy based on over 10 years’ experience in migrating enterprises from LoadRunner to NeoLoad.

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        • The ROI of NeoLoad vs. LoadRunner

          The ROI of NeoLoad vs. LoadRunner

          You know it; we know it. Evaluating the cost of software requires consideration beyond license fees. In a sea of backlogs and to-dos, making thoughtful decisions generates more work. Let’s strike one more thing off your to-do list by evaluating the critical decision points to select performance testing software.

          Consider this first. The biggest value to gain from performance testing platforms is failing faster. By spending less time creating, maintaining, and deciphering tests and results, you can spend more time identifying bottlenecks, understanding root causes, and fixing issues. Your time to market speeds up, and application reliability is predictable.

          Download the whitepaper to know more.

          Download Whitepaper



          • A practical guide to continuous performance testing

            A practical guide to continuous performance testing

            This guide presents pragmatic considerations and experienced-based best practices for performance engineers looking to automate performance testing in CI/CD pipelines.

            The #1 challenge we hear from those responsible for performance testing is the difficulty in keeping up with the pace and scale of development teams so that you can deliver performance feedback early and often. They’re caught in a crossfire between performance being more imperative than ever — slow or buggy systems and applications have a material impact on customers/users, brand reputation, and bottom-line revenue — and releases coming faster than ever. The clock speed of testing is mismatched to the speed of development. With today’s automated builds taking minutes — not hours (or days) — integrating continuous performance testing into automated pipelines is the only answer.

            This white paper offers guidance on laying the foundation for a successful transition to an automated testing approach and discusses practical solutions to overcoming common automation “blockers.”

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            • NeoLoad vs LoadRunner: A comparative guide

              NeoLoad vs LoadRunner: A comparative guide

              NeoLoad accommodates different types of testers across the entire organization. Everyone from centralized performance engineering experts doing complex end-to-end testing in a traditional approach to autonomous users testing individual components and APIs in a DevOps environment. They use one solution to test monolithic packaged apps like SAP or Oracle, and to automate API tests.

              With NeoLoad, your teams require less time to do more work, more accurately, with fewer people. You can have your experts focus on things with higher strategic value instead of the “grunt work” of perpetually maintaining and rewriting scripts every time code changes.

              Download the whitepaper to learn more.

              Download Whitepaper



              • The Agile Way: A complete guide to understanding Agile testing methodologies

                The Agile Way: A complete guide to understanding Agile testing methodologies

                To thrive in an Agile testing and DevOps world, it’s critical to have a comprehensive understanding of Agile testing, and the different methodologies that are part of Agile development. That’s not an easy job – Agile is constantly evolving, and encompasses a wide range of methodologies, from SAFe to Scrum to behavior-driven development (BDD), test-driven development (TDD), acceptance test driven-development (ATDD), Kanban, and many more.

                We developed this eBook to help testers, developers, QA leaders, heads of DevOps— and anyone else who manages application development and testing, or is interested in accelerating their organization’s transformation — better understand what’s required to succeed in the complex world of Agile development and testing.

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                • How testers can become agents of change in their organizations

                  How testers can become agents of change in their organizations

                  Today’s technology leaders understand that software quality is critical, but many still see testing as a bottleneck. So how can you demonstrate that with the right approach, the reverse could also be possible? The fact that this is still the mindset at many organizations presents a significant opportunity for those who are willing to see things differently.

                  It isn’t always easy, but with the right skills and techniques, you can challenge the status quo, share your vision, and become an effective agent of change. Read on to learn more.

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                  • Script-based vs. Codeless: How to choose the best functional testing approach for enterprise applications

                    Script-based vs. Codeless: How to choose the best functional testing approach for enterprise applications

                    A modern, cloud-native environment is critical to the success of any digital business. Updating legacy systems or migrating to a cloud-native architecture is often the cornerstone of an enterprise digital transformation, creating a digital core that connects to applications and ecosystems across the business. Testing ensures that these complex integrations function correctly – and that the business will not be interrupted when updates are rolled out.

                    Because even the most minor software application changes can have a disruptive impact, testing is a critical part of the process. Historically, testing has also been expensive, time-consuming, and complex. But it doesn’t have to be.

                    The following guide outlines considerations for choosing the best functional testing approach to modernize testing and avoid the pitfalls of legacy testing processes and tools.

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                    • Migrating from Micro Focus UFT to Tricentis Tosca

                      Migrating from Micro Focus UFT to Tricentis Tosca

                      Micro Focus UFT was built for yesterday’s software development environment — a time when teams still relied on the waterfall development model and tested code only at the end of a phase of development. As a legacy testing platform, UFT can’t keep pace with today’s agile development cycles, which require you to move testing earlier in the process, test more frequently, and iterate quickly based on the feedback that testing generates.

                      Because UFT is script-based, your testers won’t be able to use the platform unless they’re highly skilled software engineers. And because UFT requires years of specialized training and experience to use, it’s getting harder and harder to find professionals who know how to get the most out of the platform.

                      Download this whitepaper to know what a migration from UFT to Tosca looks like.

                      Download Whitepaper

                        *Yes, I agree to receive periodic communications, emails and promotional materials from Tricentis related to products and services and can unsubscribe at any time.