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Reshaping the Role of Identity in Advertising Data deprecation’s disruption is forcing advertisers and publishers to take a fresh look at identity: how and where it supports advertising, as well as the underlying techniques utilized in its construction. To explore how advertisers and publishers are approaching a radically changing ecosystem, TransUnion invited a panel of…

Create a Privacy Centric View of Your Customer Having a complete customer view across all channels and touchpoints is not only vital for marketing success, but also a key component in today’s privacy-first environment. Advanced identity resolution, powered by machine learning, can allow companies to connect disparate consumer data more safely and easily across offline…

Customer Acquisition in a Privacy-Dominant World Tried-and-true customer signals have become less reliable. Stay on top of the latest customer acquisition strategies and tactics with Adweek’s on-demand webinar Customer Acquisition in a Privacy-Dominant World. As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the…

Understanding Identity Today: Turning a Consumer Data Strategy Into a Growth Strategy Watch TransUnion’s on-demand Tech-Talk webinar, presented by eMarketer, in which our guests discussed how marketers can redefine identity to keep up in today’s environment and better prepare for the future. At a time when Americans feel their incomes aren’t keeping up with inflation…

Rebuilding Trust in Calls: 2023 New U.S. enterprise survey reveals the financial impact of negative call experiences The massive impact of robocalls, call spoofing, and fraud costs U.S. consumers lose billions of dollars every year. However, what’s less well-known is the level of financial impact that negative call experiences have on U.S. enterprises across many…

The Future of Measurement The future of measurement requires a major rethink for today’s volatile marketing environment. Key to this is understanding how unified analytics, the complete integration of marketing mix modeling and multi-touch attribution, really works. Read this eBook to learn how to: Unveil the top three obstacles impacting MTA adoption today Unify your…

Identity Resolution: How to Unlock Success Without Third-Party Cookies Since digital advertising’s earliest days, brands and publishers have relied on third-party cookies and mobile identifiers to power marketing campaigns. But what comes next once these options go away? Savvy marketing leaders are recognizeing that now is the time to embrace the next big thing—ID resolution.…

Redefining Identity: Turning a Consumer Data Strategy into an Engine for Growth Dynamic shifts in audience geography, behavior and demographics can be a challenge to overcome in the best of times. To remain competitive in today’s more challenging environment, brands need robust, up-to-date and relevant customer data across all channels. In this guide, you’ll learn:…

Accelerate Consumer Insights And Privacy With Data Clean Rooms Marketers face the hurdles of data deprecation in multiple ways: new privacy regulations, cookie & ad identifier restrictions, and increased consumer privacy expectations. Join us to hear industry leaders discuss the recently published Forrester Consulting study, “Accelerate Consumer Insights And Privacy With Data Clean Rooms.” Guest…

Increase Right-party Contacts with Branded Calling While most enterprises leverage a multichannel outbound communications strategy, research shows customers prefer critical touchpoints (especially around personal information) be handled by phone. In fact, according to a study by Forrester Consulting commissioned by TransUnion, 87 percent of respondents agreed “the phone channel is the most important outbound contact…