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The PayPal Pay Later Strategy for UK Enterprises The global buy now, pay later (BNPL) market share is expected to reach $20.4B in 2025. In the UK, BNPL services are the fastest-growing online payment method growing 2x as quickly as bank transfers and more than 3x the rate of annual growth in digital wallets. For…

How Instana Generated 6M in Open Opportunities The pandemic forever changed B2B marketing. Buyers no longer wait to hear from marketers. They’re on their own, performing their own research online. They expect to engage with your brand in the channel of their choice at a time they prefer. To adapt to this new landscape, Instana…

Understanding the Pitfalls of Content Syndication Content syndication remains a priority investment for B2B marketers. In fact, the 2022 State of Demand Generation Report showed an increased investment in content syndication more than any other tactic out of a list of 14. While a strong content syndication strategy can effectively generate pipeline for your business,…

Master the Basics of Content Syndication At a given moment, only 5% of B2B buyers are ready to buy your product, according to research by LinkedIn and the Ehrenberg-Bass Institute for Marketing Science. That means marketers need to be making connections with potential customers long before they’re ready to buy —when they’re doing general research…

Precision Demand Marketing Tactics that Create Predictable Pipeline Account-based integrated media (ABM IM) is a new tactic marketers are using to create predictable pipeline. It starts by using content syndication to generate ideal customer profile (ICP) leads from target accounts. Then, it nurtures them as a buying group via digital display advertising. It connects their…

Best Practices for Content Syndication Follow-up To execute a successful content syndication program, B2B marketers need to align their follow-up, lead scoring, and lead routing model for content syndication leads to the new reality of a B2B purchasing process defined by large buying groups, diminished time spent with sales, and a preference for independent, anonymous…

Four Ways to Align Content Syndication and ABM Content syndication is a classic demand tactic in B2B marketing. But it is being underutilised in ABM program strategy and execution. Content syndication should be incorporated into ABM programs to extend the reach of customised ABM content to; Respond to purchase intent signals in target accounts Build…

Research E-BOOK The Essential Guide to Security Advance your security operations and SIEM solutions Security threats are advancing — but is your cybersecurity plan? Develop a successful analytics-driven security operations strategy to improve your security operations center (SOC). No security journey can be successful without the right technology, and it’s important to continually increase the…

Research On Demand Utilizing Data to Eradicate Threats With Splunk & Zscaler Modern zero trust requires the right architecture, analytics, dynamic policy, and risk visibility in order to reduce the attack surface, prevent lateral movement, and make real-time threat determinations with each transaction. Zscaler and Splunk tightly integrate best-of-breed cloud security and security analytics platforms…