Category: Uncategorized

The B2B Revenue Marketing Platforms Landscape, Q2 2023 Forrester’s Overview Of 29 Vendors The market for B2B revenue marketing platforms is emerging in response to a myriad of evolving marketing conditions. These conditions include the transition from individual leads to embracing buying groups as the focal point during B2B purchasing decisions, the influence of data…

Modernizing mission support with faster, smarter digital workflows. There’s the mission, and there’s everything it takes to make the mission happen. Mission support teams working diligently behind the scenes can’t afford to be slowed down by cumbersome paper-based or manual processes. Learn how digital modernization makes mission support services more effective, improving service quality while…

Digital Document Maturity: A Spotlight on Government Government personnel are no strangers to the creation, exchange, and delivery of digital documents both across their organizations and to their stakeholders and constituents. Digital capabilities are becoming the norm, but the most mature government organizations have invested in advanced document technologies and processes like e-signatures and digital…

BT Sport reimagines digital sports content with Adobe Experience Manager Delivering epic experiences with ease. To keep up with the competition, BT Sport upgraded its digital asset management and CMS to relaunch its website and mobile app. The result was a 39% jump in site visits and 47 days saved per year in editing time.…

Deepening the database Data drives personalization. Personalization drives loyalty. When it comes to gathering data, you’re on your own — kind of. Third-party cookies are being phased out in 2024, which means collecting and capitalizing on first-party data is key. Discover how to develop a data strategy that delivers the same level of personalization that…

Elevating service delivery with robust e-signature solutions Building better end-to-end digital services is complicated, and user pain points need to be at the center of every effort. Modern digital workflows can increase access to government while decreasing administrative burdens. But an inability to quickly implement new initiatives hinders agency modernization. This white paper, Elevating service…

The most valuable fan Give your fans a front-row seat to better experiences. In today’s fierce race to keep an audience’s attention, media and entertainment brands need to opt-in, collect, and manage data to deliver next-gen experiences. Check out The Most Valuable Fan to discover: What to know about rising fan expectations The importance of…

Trust—the ticket to a lifetime of fan loyalty The impact trust has on media and entertainment. We recently asked 12,000 consumers and 2,000 digital leaders what it takes to earn trust today. To spotlight how these findings impact media and entertainment brands, view the infographic Trust — The Ticket To A Lifetime Of Fan Loyalty…