Ecommerce Marketing Automation For Dummies®

The ecommerce industry is booming, but with a wealth of businesses clamouring for customers’ attention, how can you differentiate yourself, staying agile and ahead of the competition? Step forward, Ecommerce Marketing For Dummies.

This 64-page guide explores how you can gain a competitive advantage by streamlining your marketing processes and uncover valuable customer insights using marketing automation. You’ll also learn how you can:

Improve customer experiences with personalisation
Increase your marketing team’s productivity
Boost revenue and customer loyalty

Some highlights of what you'll learn

5 of the must-have automations (plus advanced nice-to-haves)
10 legal considerations when sending automated emails and texts
15 tips on crafting emails that actually convert
7 key metrics to analyse performance—and how to improve each

Overview of guide:

Chapter 1: Introduction

Chapter 2: Using marketing automation technology

Chapter 3: Building and growing a marketing list with rich data

Chapter 4: Leveraging your data with segmented audiences

Chapter 5: Automating the customer journey

Chapter 6: Creating emails that convert

Chapter 7: Analysing and improving your performance

Chapter 8: Ten things you need to know about legal compliance

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