Bridging the divide between the frontline and the C-suite

Frontline workers are more important than ever — keeping them engaged and in the loop is vital.

This is part two of a three-part video and article series exploring the experience of frontline workers and new workplace tools being deployed to support them.

Frontline workers have always been the unsung heroes of our society. They’re the ones who ensure our shelves are stocked and our public transport keeps running; they handle our grievances and worries with equanimity. But in times of stress and strain — such as those we’ve experienced over the last two years — the importance of frontline workers is highlighted even more.

While the world went home, frontline workers kept turning up, day after day. In the hybrid world, they’re given more autonomy, and recognized as a crucial player in the day-to-day running of our economies and their institutions.

“What we're really seeing at the moment — which is absolutely fantastic — is that organizations are really waking up to the value of the frontline workers and the need to actually ensure that work works for frontline employees,” said Abby Guthkelch, head of Global Executive Solutions at Workplace from Meta.

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