State of Commerce

For the first edition of our “State of Commerce” report, Salesforce surveyed nearly 1,400 commerce leaders and analyzed the consumer shopping and business buyer behavior of more than 1 billion customers worldwide to discover:


  • Shifts in consumer (B2C) and business buyer (B2B) engagement and expectations
  • How digital commerce has changed the role of sales
  • The effects of the pandemic on consumer behavior
  • How B2B commerce is evolving

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