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Trends and Opportunities: The European grocery landscape in

2022

Grocery webstores had the highest traffic growth and mobile penetration out of all retail categories in 2020, and this shows no signs of slowing. Fast forward a year, recent PayPal data discovered that 82% of Europeans are now ordering their groceries online, while 62% have ordered food delivery either online or with a mobile app. To help companies find a better path forward, PayPal sent out a team of surveyors to map out the new grocery landscape in Europe.

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