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Trends and Opportunities: The European grocery landscape in

2022

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Grocery webstores had the highest traffic growth and mobile penetration out of all retail categories in 2020, and this shows no signs of slowing. Fast forward a year, recent PayPal data discovered that 82% of Europeans are now ordering their groceries online, while 62% have ordered food delivery either online or with a mobile app. To help companies find a better path forward, PayPal sent out a team of surveyors to map out the new grocery landscape in Europe.

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