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How to Generate Predictable Pipeline from ABM Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. Learn how to use a Demand Acceleration Platform to connect your core martech systems and channels. This guide covers how to connect siloed data and systems…

The Demand & ABM Technology Convergence Discrete account-based marketing (ABM) and demand generation marketing approaches and technologies have co-existed in B2B marketing organizations for the past several years. But marketers need to get ready for what’s coming next. ABM and demand marketing are converging, and the impact is going to be significant — especially for…

Cross-Channel Activation Guide There’s a new game in town: Cross- Channel Activation The rules are simple, reach the right buyers at the right time on the right channels – before your opponents. It’s a game of strategy not chance. Between the rise of the digital world and the dramatic changes brought on by the pandemic,…

ABM + PDM: The New Power Couple ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach.…

How Promega Ditched Paper Forms and Doubled Event Leads. Poor data quality was damaging Promega’s field marketing team’s follow-up efforts and event ROI. They tried using paper forms but found that handwriting caused issues. They also explored a custom tablet application solution. Promega acquired Integrate Event Lead Management (ELM) and solved their event lead capture…

PDM Infographic Let’s be honest, today’s buyers want you to get personal with how you market to them. However, they want it on their own terms. Not in a ‘follow them around the internet with the same re-targeted ad’ way, but with language that speaks to them, way. So that means you’re going to need…

10 Essentials for Precision Demand Marketing You deserve a better strategy for competing in today’s buyer centric world. You need an approach that is customisable and highly efficient, one that puts the buyer at the center process, allowing you to quickly convert qualified opportunities, accelerate revenue, and maximise demand investments. You need Precision Demand Marketing…

Integrate Demand Acceleration Platform Solution Guide Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. With Integrate’s Demand Acceleration Platform you can connect your core martech systems and channels. In this guide you will learn how to connect siloed data and systems…

Your Guide to Content Syndication Success Phase 3 A robust demand programme has multiple elements, each of which interacts with the other. Setting up content syndication (CS) for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. Our phase 3 guide…