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Your Guide to Content Syndication Success Phase 2 A robust demand programme has multiple interactive elements, including content syndication (CS). For CS to succeed, you must understand its role, what the right content and leads look like, and how to pick the right partners. Our phase 2 guide will help you and your team become…

ABM + PDM: The New Power Couple ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach.…

The Demand and ABM Technology Convergence Discrete account-based marketing (ABM) and demand generation marketing approaches and technologies have co-existed in B2B marketing organisations for the past several years. But marketers need to get ready for what’s coming next. ABM and demand marketing are converging, and the impact is going to be significant — especially for…

Refocus your IT with Microsoft Surface For many IT leaders, the shift to remote and hybrid work has become a reactive cycle of manually deploying devices, reprioritizing issues, and addressing ongoing help desk complaints. In the new guide From Complaint Desk to Command Center, you’ll learn how the Microsoft Surface portfolio empowers your team to:…

The 4 Factors of the ROI Equation: Devices to Power the Future of Hybrid Work Organizations need technology that empowers their employees to connect, collaborate, and stay productive—no matter where they do their best work. With Microsoft Surface devices, your team can maintain a flexible, hybrid workplace without compromising your security or budget. In The…

The 4 Factors of the ROI Equation: Devices to Power the Future of Hybrid Work Organizations need technology that empowers their employees to connect, collaborate, and stay productive—no matter where they do their best work. With Microsoft Surface devices, your team can maintain a flexible, hybrid workplace without compromising your security or budget. In The…

Refocus your IT with Microsoft Surface For many IT leaders, the shift to remote and hybrid work has become a reactive cycle of manually deploying devices, reprioritising issues and addressing ongoing help desk complaints. In the new guide From Complaint Desk to Command Centre, you’ll learn how the Microsoft Surface portfolio empowers your team to:…

Refocus your IT with Microsoft Surface For many IT leaders, the shift to remote and hybrid work has become a reactive cycle of manually deploying devices, reprioritising issues and addressing ongoing help desk complaints. In the new guide From Complaint Desk to Command Centre, you’ll learn how the Microsoft Surface portfolio empowers your team to:…

Privilégiez la sécurité : protégez vos données, vos employés et votre tranquillité d’esprit avec Microsoft 365 Sécurisez davantage le travail hybride avec Microsoft 365, que vous souhaitiez protéger les données sensibles, prendre en charge le travail en tout lieu ou rester en conformité. Dans ce livre électronique, découvrez comment les entreprises ont utilisé Microsoft 365…

Gérer l’explosion des outils numériques La pandémie a forcé les organisations à adopter davantage d’outils et d’applications numériques : 78 % des dirigeants d’entreprise interrogés ont convenu que cela était vrai. Cependant, 48 % disent que cela se traduit par une réduction de la productivité des employés. Qu’est-ce qui entraîne cette perte de productivité et…