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How Companies Must Adapt To The World of Work to Thrive in a Profoundly Changed World The world of work has shifted profoundly. Instead of hoping things will revert, companies can proactively redesign work to adapt and thrive despite the change. Upwork’s whitepaper, The Grand Redesign, shows how companies can redesign key components of work…

The Adaptive Enterprise: Using Freelance Talent to Build a Competitive Advantage in Uncertain Times Why On-demand Talent Could be Exactly What Companies Need Right Now As the economy leans toward a recession, and layoffs across dozens of tech firms make headlines, companies will increasingly turn to on-demand talent. A recent report from Upwork, The Adaptive…

How On-Demand Professionals Could Enable You to Navigate Macroeconomic Uncertainty Given the recent economic downturn and macro uncertainty, business leaders are concerned with the durability of growth in the current environment. As a result, they’re likely seeking innovative ways to prioritize cost savings opportunities to support profitability. Traditional business continuity planning was designed to meet…

The Tech Talent Strategy For Modern Times As business technology advances, tech teams are tasked with leading their companies through a digital transformation—often with fewer people, smaller budgets, and team members working from different locations. Find out how tech leaders can leverage talent and technology to create near-unlimited capacity and spin up highly skilled teams…

Retail Inspiration Guide In our digitally accelerated era, shoppers are increasingly turning to online platforms when the time comes to make a purchase. Whether you’re a big box retailer or an online merchant focused on a small, passionate audience, customer experience is often one of the deciding factors influencing whether a given consumer shops with…

Personalization: The Key to Your Digital Transformation Tailored experiences are essential for brilliant customer engagement. Imagine a consumer receiving a message from a brand telling them about a better deal on an item they’ve just purchased. Brands can lose revenue and even customers from these sorts of bad digital experiences. But personalization done right can…

Modern Customer Retention: What You Need to Know Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s…

2022 Braze CER – Content Syndication Placement Today’s brands are embracing customer engagement and it’s paying off. But as the bar for marketing experiences rises, how can your company keep up? Find out in the Braze second annual 2022 Global Customer Engagement Review. We tasked Wakefield Research to conduct a survey to assess shifts in…

Best-In-Class Email Marketing Mobile devices and the accelerated digital transformation have given rise to a wide variety of different online touchpoints, channels and platforms. As a result, much hype is being paid to a range of “shiny new toys” – new social media networks, connected devices, and messaging types – where marketers expect to capitalize…

DIGIDAY WEBINAR: HOW RETAILERS ARE LEVERAGING SHIFTING SHOPPER BEHAVIOR In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through marketing. The good news is, consumers still want to shop, even for non-essential…