Category: Uncategorized

GUIDE: 3 WAYS TO ESCAPE FROM YOUR TRAVEL MARKETING WOES It’s been a wild ride for the Travel industry over the past couple of years. Airplanes have been grounded and flights have been delayed, hotels have hosted far fewer guests, and cruise lines have started to once again see a rise in online travel agency…

THE CPG GUYS: OUTCOME-BASED CUSTOMER JOURNEY MARKETING The CPG Guys are joined in this episode by our own Dan Perez, SVP of CPG media solutions at Epsilon. In this episode, the experts answer pressing industry questions, like: How Publicis Groupe’s acquisition of Epsilon creates synergy for clients, coupled with the addition of Citrus Ad. Why…

From Destination Marketing to Destination Management It’s time for destination marketing organizations (DMOs) to evolve. While the pandemic has certainly caused an abrupt disruption to the industry (travel numbers won’t be returning to pre-COVID figures for years to come), it also presents a key inflection point: to continue marketing as usual, or to meet the…

Payments Gap Assessment Offers a natural continuation for the conversation after the reader is intrigued by the PayPal impact study results. It encourages merchants to analyze their payments processing setup by performing a gap analysis of their own process. Throughout the proposed framework, merchants examine payments with consideration to their growth, optimization, and diversification needs.…

Transform your applications with containers and Kubernetes Hybrid cloud application platforms are a key component in successful application transformation journeys. They can provide the consistency and flexibility needed to modernize existing applications, develop new cloud-native applications, and deliver applications at scale across infrastructures. Read this e-book to learn about current trends in application transformation and…

3 STRATEGIES FOR A SUCCESSFUL RETAIL MEDIA NETWORK Retailers of all sizes are looking for new revenue streams these days, while their brand partners are seeking out more access to first-party customer data. Enter the media network. Of course, the retail media network is nothing new per se: Amazon launched theirs a decade ago. Since…

Dynatrace scores highest across 4 of 6 use cases in 2022 Gartner® Critical Capabilities for APM and Observability In addition to naming us a Leader in the 2022 Magic Quadrant for APM and Observability, Gartner has given the highest scores in 4 of 6 use cases in the 2022 Critical Capabilities for APM and Observability…

CIO Report: Is traditional infrastructure monitoring broken? That’s a question we asked 1,300 CIOs from around the world, to get their perspective on traditional and modern methods of monitoring and how it impacts their organizations. Specifically, we looked at how they are managing the move to modern, dynamic multiclouds. Here’s a taste of what we…

Forrester Consulting: The Total Economic Impact of Dynatrace Read Forrester’s Total Economic Impact study, commissioned by Dynatrace, to explore the value of our platform, and how IT, DevOps, and SRE teams leveraging it saw: 60% fewer outages 40% greater DevOps efficiency 274% return on investment (ROI) over three years $14.77M Net Present Value (NPV) Read…

A Leader in the 2022 Gartner® Magic Quadrant™ for APM and Observability We know modern cloud observability is critical to driving digital transformation in today’s complex cloud environments. It’s why we’re thrilled to announce that we’ve been named a Leader in the 2022 Gartner® Magic Quadrant™ for Application Performance Monitoring (APM) and Observability. What’s more,…