Author: Marketing User

How RTL+ used Braze AI Agent Console to personalize streaming recommendations at scale RTL+ had already built a sophisticated segmentation foundation in Braze. The platform knew exactly who should receive a message and when. The challenge was making every message feel individually relevant. While RTL+ excelled at audience selection, the team believed there was still…

The ROI of AI: How CMOs can showcase tangible value to the C-Suite Only 15% of CMOs are deemed “AI-savvy” by their own CEOs, according to Gartner. For marketers, this isn’t just a statistic, but a call to step up their game. The challenge lies not in adopting AI for the sake of it, but…

Is your AI ROI MIA? How to turn AI investments into actual revenue Brands have poured time, energy, and significant resources into integrating AI into their workflows. Yet for many, that efficiency hasn’t translated into the revenue growth they anticipated. Foundational generative AI tools have helped teams draft copy, create images, and accelerate production timelines.…

A marketer’s guide to AI agents The pressures marketers face to adopt AI seem to be rising faster than inflation, while headcount stays stubbornly flat. The rise of AI agents, algorithms that act autonomously on a marketer’s behalf to achieve a goal, has heightened both the pressure and the hype. In such a climate, marketers…

How to Champion AI as an Executive AI is advancing faster than any previous technology shift, and its ability to impact nearly every business function makes adoption both exciting and challenging. Overcoming these hurdles requires AI champions in each organization, who do more than introduce new technology. They bridge gaps between teams, translate AI’s potential…

The Services CPQ Buyer’s Guide Explore The Services CPQ Buyer’s Guide from MGI Research to understand how CPQ can transform professional services businesses. It covers the business case, vendor types like Platforms and PSA Suites, and recommendations. Please fill out the form below to access the content:

Reimagine HR with AI-powered human capital management Most AI guesses. Workday Human Capital Management understands—your policies, your people, your global approval chains. Read the solution brief to see how AI-powered HCM helps you: Ground AI in your unified people data Let AI agents act on policies and labor rules Move HR from operating the business…

The Future of Work: Leveraging the Potential of Generative AI Drive productivity and meaningful human engagement in the age of AI The rapid advancements in generative AI (GenAI) tools are ushering in a transformative era of work, where the boundaries between human and machine capabilities are being continually redefined. As organizations start to implement these…

C-Suite’s Risk Management Checklist Navigating 8 Critical Business Risks Chances are, as a business leader, you keep rewriting your mental worry list. Inflation likely scooted out of the #1 slot, but still looms in the top 10. Interest rates might slide in and out these days based on the next Fed meeting or meeting with…