Author: Marketing User

Join us for a brief, 20-minute introduction to Snowflake for Retail and Consumer Goods. Discover how businesses including Sainsbury’s, Zabka, Monoprix, River Island and John Lewis partnership are leveraging the Retail Data Cloud to deliver personalised experiences, optimise pricing strategies, improve supply chain operations and monetize data. You will learn how to: Drive profitability through…

Following the rapid rise of online transactions during the pandemic, online platforms provide an opportunity to create brand new revenue streams. This is a welcome opportunity for retailers, who are facing significant pressure on their margins as a result of ongoing inflation. Ecommerce platforms are highly valuable to advertisers and brands looking to target engaged,…

The pace of change in the retail, ecommerce, and consumer packaged goods (CPG) industries continues to accelerate. Customer demands around personalization, speed, and cost are increasing. Companies must implement new technologies as consumers embrace omnichannel shopping. The industry is searching for new ways to market to consumers as the media and advertising landscape transforms. And…

Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…

Amidst inflationary pressures that continue to change consumer behaviour, how can retailers take advantage of the data economy to stabilise and future proof their business? Watch the session to hear from leading retailer, John Lewis Partnership, on their strategy for future-proofing their organisation and driving long-term growth. During this session, they discuss how their business…

Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…

As retailers face recessionary pressures, concerns about consumer privacy and increasingly high standards for personalisation, marketing teams are redefining their strategies. By activating data, retailers can enable better personalisation, more precise measurement and more performance campaigns. In this landscape, the modern marketing data stack has emerged to help businesses capitalise on this opportunity. Discover this…

Retail media is the topic on everyone’s lips right now. For both grocers and FMCG brands it’s already proving an invaluable opportunity, with Retail Media Networks now raking in significant new revenues for leading supermarkets, while brands benefit from access to rich customer data when it comes to shaping their marketing campaigns. Still in its…