Author: Marketing User

Loyalty in Action: Delivering customer experiences that win hearts and wallets Loyal customers spend more with their favorite brands and pay premium prices for products and services—even when there are other options available. They also create additional value by generating business through referrals. Obviously, it pays to build loyalty. So what kind of tactics should…

Enhancing Engagement in Higher Education Navigating the path to higher education can be daunting for students, but educational institutions can significantly ease this journey by implementing effective customer engagement strategies. Our comprehensive guide, Enhancing Engagement in Higher Education, explores how to foster student success, satisfaction, and loyalty at every stage—from awareness and enrolment to alumni…

Retention in Action: Creating lasting and lucrative connections with customers Acquiring customers and activating them to make that first, high-value action with your brand is a critical part of creating a successful business—but there’s another piece of the puzzle: Retention. With acquisition costs growing higher and more competitors vying for attention than ever before, companies…

The Beginner’s Guide to Building Secure Software Learn how to protect your company’s data and its reputation, without sacrificing speed. Prevent cyberattacks and breaches without sacrificing speed. Check out GitLab’s Beginner’s Guide to get started. Cyberattacks and breaches are occurring more frequently than ever, leaking vast amounts of private data. These security incidents lead to…

Il ruolo della customer experience per le imprese del settore fashion & luxury L’infografica esplora l’importanza della customer experience per le aziende del settore fashion & luxury, evidenziando come l’omnicanalità e la personalizzazione dei contenuti siano leve fondamentali per aumentare la spesa dei consumatori. Omnicanalità: in media +30% di spesa per acquisto rispetto a chi…

The Beginner’s Guide to Building Secure Software Learn how to protect your company’s data and its reputation, without sacrificing speed. Prevent cyberattacks and breaches without sacrificing speed. Check out GitLab’s Beginner’s Guide to get started. Cyberattacks and breaches are occurring more frequently than ever, leaking vast amounts of private data. These security incidents lead to…

Beginner’s Guide to DevOps Since DevOps is a burgeoning field, there are a lot of people who are just jumping in. And with related technologies, practices, and even a culture to figure out, getting started might feel a little daunting. In this eBook, we present you with some practical information to help you understand what…

Top customer experience initiatives for CMOs Check out Top Customer Experience Initiatives for CMOs for insights into the top priorities of marketing executives and get a better understanding of the investments they are making to stay ahead. The key areas CMOs are focused on include: Delivering better content for improved customer experiences Using analytics to…

Beginner’s Guide to DevOps Since DevOps is a burgeoning field, there are a lot of people who are just jumping in. And with related technologies, practices, and even a culture to figure out, getting started might feel a little daunting. In this eBook, we present you with some practical information to help you understand what…

How to get started using AI in software development Gain critical, competitive advantage by building your AI strategy Artificial intelligence (AI) is a must-have for organizations looking to gain a competitive edge. Leaders are well positioned to help everyone on their teams not only adopt AI tools but maximize benefits that will address their biggest…