Author: Marketing User

Every application category is being reinvented by the emergence of new, data-intensive applications. The pace of innovation is only increasing with new breakthroughs in AI and application development. Come see the startups at the cutting edge of this new frontier demo their products for premier VCs. Join us for a virtual Snowflake Startup Demo Day…

Welcome to the Data Cloud Academy for both executives and developers looking for an introduction to the power of LLMs and other Generative AI on your data. AI is causing a fundamental shift across enterprises and driving new business opportunities across multiple business units. This program includes curated content from Snowflake Summit 2023 and Snowday…

Pricing is one of the most crucial business decisions a startup will make. And a great product married with an easy-to-understand consumption-based pricing model can pack a powerful one-two punch for your growing business. When customers pay only for what they use, they get more flexibility and can experience your solution with less risk, while…

Generative artificial intelligence (AI) is poised to transform practically every type of work. The potential of generative AI lies in its ability to automate development of every type of knowledge-based output. In the process, generative AI can boost the operational efficiency of many business processes that traditionally have relied on manual human efforts, as well…

Join us for a brief, 20-minute introduction to Snowflake for Retail and Consumer Goods. Discover how businesses including Sainsbury’s, Zabka, Monoprix, River Island and John Lewis partnership are leveraging the Retail Data Cloud to deliver personalised experiences, optimise pricing strategies, improve supply chain operations and monetize data. You will learn how to: Drive profitability through…

Following the rapid rise of online transactions during the pandemic, online platforms provide an opportunity to create brand new revenue streams. This is a welcome opportunity for retailers, who are facing significant pressure on their margins as a result of ongoing inflation. Ecommerce platforms are highly valuable to advertisers and brands looking to target engaged,…

The pace of change in the retail, ecommerce, and consumer packaged goods (CPG) industries continues to accelerate. Customer demands around personalization, speed, and cost are increasing. Companies must implement new technologies as consumers embrace omnichannel shopping. The industry is searching for new ways to market to consumers as the media and advertising landscape transforms. And…

Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…

Amidst inflationary pressures that continue to change consumer behaviour, how can retailers take advantage of the data economy to stabilise and future proof their business? Watch the session to hear from leading retailer, John Lewis Partnership, on their strategy for future-proofing their organisation and driving long-term growth. During this session, they discuss how their business…

Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…