Author: Marketing User
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2024 Gartner® Magic Quadrant™ for Cloud DBMS
A LEADER 4X 2024 Gartner® Magic Quadrant™ for Cloud DBMS See how Databricks compares to AWS, Google and 17 more Databricks named a Leader — fourth year in a row Databricks is proud to announce that Gartner® has again named us a Leader in the 2024 Magic Quadrant™ for Cloud Database Management Systems. Gartner evaluated…
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Building a Data & AI Driven Marketing Organization
EBOOK Building a Data & AI Driven Marketing Organization Unlock data intelligence to deliver business value Marketing leaders are under immense pressure to deliver measurable growth. Over the past five years, customer acquisition costs have risen by 60%, privacy regulations like GDPR and CCPA have tightened, and fragmented customer data has hindered personalization and real-time…
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Building a Data & AI Driven Marketing Organization
EBOOK Building a Data & AI Driven Marketing Organization Unlock data intelligence to deliver business value Marketing leaders are under immense pressure to deliver measurable growth. Over the past five years, customer acquisition costs have risen by 60%, privacy regulations like GDPR and CCPA have tightened, and fragmented customer data has hindered personalization and real-time…
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Three Reasons to Ditch Your Point-Solution Approach
Three Reasons to Ditch Your Point-Solution Approach In today’s complex cybersecurity landscape, chief information security officers (CISOs) are rethinking a security strategy that utilises best-of-breed point solutions and opting for a unified approach. Learn why this shift in strategy leads to more proactive, efficient security operations. In the CISOs guide, Three Reasons to Ditch the…
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The life sciences guide to AI-driven innovations
ACCESS THE REPORT Life sciences organizations face rising prices, staff shortages, increased competition, and economic turbulence. To thrive in this challenging environment, these organizations need to find new ways to increase ROI, accelerate time-to-market, and differentiate themselves. AI can help unlock innovation in the cloud. This guide from AWS provides a roadmap for life sciences…
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Generative AI: Powering the new era of Life Sciences innovations
ACCESS THE REPORT Generative artificial intelligence (GenAI) is rapidly emerging as one of the most transformative technologies in the Life Sciences. This ebook from AWS explores the potential of generative AI to fuel innovation, increase efficiencies, and optimize costs across the Life Sciences value chain. Learn how Life Sciences organizations are leveraging generative AI to…
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Multi-modal/-omics data power new era of personalized care
ACCESS THE REPORT The rise of personalized health is fundamentally driven by data. Healthcare and life sciences organizations are increasingly recognizing that to truly understand and treat patients as individuals, they need to look beyond single data points. This means combining diverse data modalities like imaging, lifestyle information, and electronic health records with the intricate…
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A How-To Guide for Alternative Payment
A How-To Guide for Alternative Payment Methods As the world economy begins to restart, online merchants are eagerly eyeing the global market for new customers. But access to potentially billions of consumers comes with its own business challenges. No two shoppers are the same, and those in different regions may have idiosyncratic preferences for how…
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5 THINGS TO AVOID WHEN MARKETING TO HR PROFESSIONALS
5 THINGS TO AVOID WHEN MARKETING TO HR PROFESSIONALS With more than 190,000 HR professionals worldwide, marketing to human resources (HR) professionals is no easy feat. If you’re looking to sell your product to HR leaders, it’s critical to understand how they buy and why. Download the article concisely focused on what to not do.…
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Nine Ways to Reduce Underpayments
Research Nine Ways to Reduce Underpayments Don’t Let Underpayments Hurt Your Healthcare Organization With margins eroding, healthcare organizations are fighting to recover every dollar of their revenue. Underpayments can be especially damaging to a bottom line and represent thousands in lost revenue. If underpayments make it difficult for your organization to achieve its financial goals,…