Author: Marketing User

Humans With AI Agents: Deliver Customer Success Through Salesforce Data Cloud Join this webinar to discover new innovations for Salesforce Data Cloud that enable your enterprise to bring humans together with agents powered by AI, data, and action to deliver customer success. To maximise the benefits of AI, you need relevant, high-quality data. See how…

See how you can build a data strategy for the age of AI. How Data Cloud unifies data for use in personalization and grounded AI. Your AI strategy is only as good as your data strategy. Check out this white paper to explore how Data Cloud is helping businesses: Connect customer data at scale Build…

Learn how Data Cloud with zero copy integration can unlock business growth. Transform your data landscape into a strategic asset and revolutionize your data management approach. Get our new zero copy guide and learn strategies to: Modernize your data management architecture. Streamline federated data access for application development. Enhance data governance through unified control and…

Marketers With AI Agents: Build Lasting Relationships That Drive Growth Join this webinar to see how Agentforce for Salesforce Marketing Cloud will help marketing teams build better campaigns that create lasting relationships—together with AI Agents. Learn how Agentforce for Marketing—autonomous AI that provides always-on support—will increase the campaign performance and save marketers time by generating…

Data culture is the key to AI success. This playbook helps business and IT leaders learn how to create a solid foundation for AI and invest in the future by building a data culture. Read our step-by-step guide to help you: Build your data + AI strategy to transform your business Empower your teams with…

4 Best Practices to Build Your Data Strategy A step-by-step guide to creating the foundation for business transformation through data When you think about recent breakthroughs powered by generative artificial intelligence (AI) and advanced analytics, they all rest on a foundation of trusted, quality data—and that starts with strategy. You can make your data work…

The Hidden Costs of Power BI What IT and analytics leaders need to know about the true costs of Power BI. When choosing a data analytics platform, many IT leaders and analytics buyers often consider Power BI due to its initial zero-cost promise and the integration with Microsoft. However, the freemium model can lead to…

The State of Data and Analytics Report We surveyed over 10,000 analytics, IT, and business leaders for insights on data management and decision-making in the age of artificial intelligence. Download the Complete Resource:

Think like a buyer. Market like a champion. Take your marketing strategy to the next level. In this B2B marketer’s guide, you’ll learn how to: Understand and score buyer behavior to measure lead quality Utilize AI to automate content creation and quickly surface insights Surface and report on metrics that matter to all revenue teams…

Third Edition: State of Commerce. AI. Productivity. New priorities and solutions. See what commerce leaders are investing in. Get insights from 2,700 commerce leaders and over 1.5 billion B2B and B2C customers. See the trends shaping the future of commerce. Read about: Commerce leaders’ top priorities and challenges AI as a high-priority, and how pros…