Author: wpAdmin

Autrefois, les consommateurs se concentraient sur la qualité du produit lorsqu’ils choisissaient une marque. Aujourd’hui, la commodité de l’expérience d’achat est tout aussi importante, comme le prouve la croissance des marques de distributeur d’Amazon. Il est essentiel de proposer une expérience d’achat transparente et personnalisée sur plusieurs canaux, mais cela s’avère difficile lorsque les détaillants…

Retail media is the topic on everyone’s lips right now. For both grocers and FMCG brands it’s already proving an invaluable opportunity, with Retail Media Networks now raking in significant new revenues for leading supermarkets, while brands benefit from access to rich customer data when it comes to shaping their marketing campaigns. Still in its…

Amidst inflationary pressures that continue to change consumer behaviour, how can retailers take advantage of the data economy to stabilise and future proof their business? Watch the session to hear from leading retailer, John Lewis Partnership, on their strategy for future-proofing their organisation and driving long-term growth. During this session, they discuss how their business…

Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…

Following the rapid rise of online transactions during the pandemic, online platforms provide an opportunity to create brand new revenue streams. This is a welcome opportunity for retailers, who are facing significant pressure on their margins as a result of ongoing inflation. Ecommerce platforms are highly valuable to advertisers and brands looking to target engaged,…

Today, retailers are finding challenges in every link of the supply chain: making the right planning and sourcing decisions, managing inventory, handling logistics, fulfilling orders in a timely manner, dealing with pricing fluctuations, and hiring and retaining workers. While some disruptions are out of their hands (such as container ships getting stuck in the Suez…

Research IAM For The Hybrid Enterprise Current Challenges And Strategies For Global Security Professionals Hybrid IAM Addresses Security and Experience Issues Caused by Hybrid IT Organizations are rapidly moving to the cloud for cost savings, but they have many business critical applications that are running on-premises. Managing IT and identity and access management (IAM) infrastructure…