Author: wpAdmin
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The Cybersecurity Industry is Broken
The Cybersecurity Industry is Broken The security industry must transform. Tom Corn, Senior Vice President, Security Products at VMware, knows where to begin. Cloud can be the root of our solution rather than our problem if we seek ways to leverage its unique properties to secure applications and data. This will be nothing short of…
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How CIOs Should Think About Blockchain
How CIOs Should Think About Blockchain From a security standpoint, blockchain represents an opportunity to reinforce the foundation of your business, but it’s important to look at the big picture when it comes to implementation. If you hang on to your current systems, but with a blockchain at the core, you may be missing out…
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Security At The Forefront: A Spotlight On Zero Trust
Security At The Forefront: A Spotlight On Zero Trust VMware commissioned Forrester Consulting to evaluate how organizations are working to ensure a strong security posture via Zero Trust. Forrester conducted a survey with 1,475 respondents and five interviews with IT, security, and development managers and above (including CIOs and CISOs) with responsibility for development or…
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CIO Essential Guidance: CISO Security Threat landscape
CIO Essential Guidance: CISO Security Threat landscape Despite massive spend to protect enterprise digital assets, security breaches are still on the rise. The disconnect between the level of investment and the volume and impact of attacks is largely attributed to outdated approaches that favor perimeter protection and point solutions despite a digital supply chain that…
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Maximise ABM in a Challenging Market
Maximise ABM in a Challenging Market Marketers face steep challenges in the current uncertain economic environment. These include budget cuts and the expectation that they should achieve more with less. As you plan for 2023, it’s critical to focus on ways to maximise your ABM and demand programs. This e-book will outline four priorities for…
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A sprint to success: How PayPal’s BNPL has helped Deporvillage grow website conversion and customer acquisition
A sprint to success: How PayPal’s BNPL has helped Deporvillage grow website conversion and customer acquisition Deporvillage was founded in 2010 by two sports-loving entrepreneurs. They transformed their passion into a thriving business. Today, Deporvillage has 2.5M+ customers and over 100,000 products from more than 680 top brands worldwide. Their focus on providing quality sporting…
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Four Ways to Align Content Syndication and ABM
Four Ways to Align Content Syndication and ABM Content syndication is a classic demand tactic in B2B marketing. But it is being underutilised in ABM program strategy and execution. Content syndication should be incorporated into ABM programs to extend the reach of customised ABM content to; Respond to purchase intent signals in target accounts Build…
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A Look at Customer Data Platforms (CDPs)
A Look at Customer Data Platforms (CDPs) Evolving data privacy regulations are moving B2B marketers towards a third-party cookie-less future. This means having a trusted, first-party source of customer data is critical for marketers. One tool that can help is a Customer Data Platform (CDP). With a CDP, you can: create and share a single…
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A Look at Marketing Automation Platforms
A Look at Marketing Automation Platforms MAPs provide a range of benefits that can help marketing and sales teams reach their revenue goals more efficiently and effectively. However, there are still a number of B2B marketing gaps that MAPs don’t solve for on their own. With constrained resources and reduced or flat budgets, you can’t…
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Integrate Demand Acceleration Platform Solution Guide
Integrate Demand Acceleration Platform Solution Guide Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. With Integrate’s Demand Acceleration Platform you can connect your core martech systems and channels. In this guide you will learn how to connect siloed data and systems…