Author: wpAdmin
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Why Nonprofits Need Nonprofit Accounting Software
Why Nonprofits Need Nonprofit Accounting Software Accounting systems tailored to the nonprofit business model save resources and increase accuracy. With an increased focus on donor intent and accountability, the finance team must anticipate problems and suggest solutions, articulate timely financial results, and provide leadership in a dynamic nonprofit marketplace. Traditional off-the-shelf accounting software is ill-equipped…
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2022 State of B2B Marketing Budgets
2022 State of B2B Marketing Budgets Marketers have faced some significant headwinds in 2022. Anecdotal evidence suggests many marketing budgets have been frozen or even cut, but goals and growth expectations have not. Integrate and Demand Metric partnered to explore the current state of B2B marketing budgets, hiring, and resource allocations. The study gathered data…
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How to Generate Predictable Pipeline from ABM
How to Generate Predictable Pipeline from ABM Disparate, siloed systems that don’t talk to one another and have no way of connecting vital information can cripple B2B marketing teams. Learn how to use a Demand Acceleration Platform to connect your core martech systems and channels. This guide covers how to connect siloed data and systems…
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The Demand & ABM Technology Convergence
The Demand & ABM Technology Convergence Discrete account-based marketing (ABM) and demand generation marketing approaches and technologies have co-existed in B2B marketing organizations for the past several years. But marketers need to get ready for what’s coming next. ABM and demand marketing are converging, and the impact is going to be significant — especially for…
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Cross-Channel Activation Guide
Cross-Channel Activation Guide There’s a new game in town: Cross- Channel Activation The rules are simple, reach the right buyers at the right time on the right channels – before your opponents. It’s a game of strategy not chance. Between the rise of the digital world and the dramatic changes brought on by the pandemic,…
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ABM + PDM: The New Power Couple
ABM + PDM: The New Power Couple ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach.…
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Cross Channel Execution Guide
Cross Channel Execution Guide In today’s environment, you either connect with b2b buyers on their terms or it’s game over. In this guide, we’ll teach you how to create a repeatable process that delivers the right messages on the right channels at precisely the right times – to key buyers at in-market accounts. Download Now…
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How Promega Ditched Paper Forms and Doubled Event Leads.
How Promega Ditched Paper Forms and Doubled Event Leads. Poor data quality was damaging Promega’s field marketing team’s follow-up efforts and event ROI. They tried using paper forms but found that handwriting caused issues. They also explored a custom tablet application solution. Promega acquired Integrate Event Lead Management (ELM) and solved their event lead capture…
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PDM Infographic
PDM Infographic Let’s be honest, today’s buyers want you to get personal with how you market to them. However, they want it on their own terms. Not in a ‘follow them around the internet with the same re-targeted ad’ way, but with language that speaks to them, way. So that means you’re going to need…
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10 Essentials for Precision Demand Marketing
10 Essentials for Precision Demand Marketing You deserve a better strategy for competing in today’s buyer centric world. You need an approach that is customisable and highly efficient, one that puts the buyer at the center process, allowing you to quickly convert qualified opportunities, accelerate revenue, and maximise demand investments. You need Precision Demand Marketing…