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A Marketer’s Guide to Customer Data Platforms Smarter digital relationships need powerful data: meet CDP. If you’re a marketer, you’ve probably felt your creative powers being squeezed by shrinking budgets, tighter privacy regulations, and the promised extinction of cookies. Today, you need hyper-relevant insights from accessible, usable data to capture customers and prospects’ attention. Customer…

Ecommerce Marketing Automation For Dummies® The ecommerce industry is booming, but with a wealth of businesses clamouring for customers’ attention, how can you differentiate yourself, staying agile and ahead of the competition? Step forward, Ecommerce Marketing For Dummies. This 64-page guide explores how you can gain a competitive advantage by streamlining your marketing processes and…

Toolkit: AI in Action Harness AI to Enhance the Employee Lifecycle AI is transforming HR, enabling teams to optimize each stage of the employee lifecycle, from onboarding to benefits selection, with greater impact and efficiency. With AI-driven insights, HR can make data-backed decisions that boost productivity and enhance the employee experience. But how exactly does…

Media & Entertainment Industry Insights Report We surveyed 350 industry decision makers worldwide to uncover the trends, priorities, and challenges defining the media and entertainment industry. Explore key insights below and submit the form to see the full report. Please fill your information below to download the report.

Artificial Intelligent – Enhancing the Built Environment Artificial Intelligence’s impact on real estate has been unprecedented. Many have yet to decide whether it will bring the next stage of evolution, or revolution, and how to go about incorporating it officially. Watch this Salesforce sponsored Bisnow on-demand webinar as our excellent set of panelists debate the…

Monetization in Action: Turning engagement into revenue and profit Growing your audience and creating engaging experiences for them is crucial to any brand’s success—but good luck reaching your goals if you aren’t effectively monetizing your audience. That’s why building an effective conversion and monetization strategy is so crucial to your success.   In the Braze…

Unlocking Operational Adaptability through Automation Thursday, January 30, 2025 2:00 PM Eastern Standard Time 30 minutes In an era of rapid change and evolving market demands, organizations face increasing pressure to adapt quickly and effectively. Unlocking operational adaptability through automation is not just a competitive advantage—it’s a necessity. Please join Ocado Intelligent Automation and Legend…

Research Six Reasons to Move to Workday How Workday creates enterprises and teams for tomorrow. Organizations feel acute pressure to adapt to change rapidly, uniformly, and strategically. Workday is the solution. This new guide is filled with detail about why Workday is so effective for the large enterprise—and how it creates a more unified, agile…

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement Today, having a customized, personal connection with consumers is a necessity for brands. Luckily, it’s now possible to use the data customers provide about themselves and their behaviors to create and deliver experiences with tools like Amazon Personalize…