Category: Uncategorized
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Introduction to Snowflake for Retail and Consumer Goods
Join us for a brief, 20-minute introduction to Snowflake for Retail and Consumer Goods. Discover how businesses including Sainsbury’s, Zabka, Monoprix, River Island and John Lewis partnership are leveraging the Retail Data Cloud to deliver personalised experiences, optimise pricing strategies, improve supply chain operations and monetize data. You will learn how to: Drive profitability through…
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Harnessing the Rapid Growth of Retail Media
Following the rapid rise of online transactions during the pandemic, online platforms provide an opportunity to create brand new revenue streams. This is a welcome opportunity for retailers, who are facing significant pressure on their margins as a result of ongoing inflation. Ecommerce platforms are highly valuable to advertisers and brands looking to target engaged,…
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RETAIL SUCCESS GUIDE: 10 WAYS RETAIL AND CPG DRIVE BUSINESS VALUE WITH THE DATA CLOUD
The pace of change in the retail, ecommerce, and consumer packaged goods (CPG) industries continues to accelerate. Customer demands around personalization, speed, and cost are increasing. Companies must implement new technologies as consumers embrace omnichannel shopping. The industry is searching for new ways to market to consumers as the media and advertising landscape transforms. And…
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Snowflake Template
Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…
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Future Proofing Retail With John Lewis Partnership
Amidst inflationary pressures that continue to change consumer behaviour, how can retailers take advantage of the data economy to stabilise and future proof their business? Watch the session to hear from leading retailer, John Lewis Partnership, on their strategy for future-proofing their organisation and driving long-term growth. During this session, they discuss how their business…
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Personalisation 101: Driving Retail Sales with Shopper 360
Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation. To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer…
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The Modern Marketing Data Stack
As retailers face recessionary pressures, concerns about consumer privacy and increasingly high standards for personalisation, marketing teams are redefining their strategies. By activating data, retailers can enable better personalisation, more precise measurement and more performance campaigns. In this landscape, the modern marketing data stack has emerged to help businesses capitalise on this opportunity. Discover this…
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How Can Brands and Retailers Unlock the Retail Media Goldmine?
Retail media is the topic on everyone’s lips right now. For both grocers and FMCG brands it’s already proving an invaluable opportunity, with Retail Media Networks now raking in significant new revenues for leading supermarkets, while brands benefit from access to rich customer data when it comes to shaping their marketing campaigns. Still in its…
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Test
Research E-BOOK The Essential Guide to Zero Trust Now more than ever, organizations are turning to a zero trust strategy to secure their data and systems. Regardless of size or sector, zero trust is essential to any business in the wake of COVID-19. And high-profile breaches (see: SolarWinds), cloud migration and an ever-expanding attack surface…
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Maximise the impact of AI at work
Maximise the impact of AI at work There’s a lot of talk about how companies are getting amazing results from using generative AI to produce new content like blog posts, code and images. But what’s the real story? Recent research from Microsoft shows that organisations really do experience significant benefits in productivity, innovation and employee…