Category: Uncategorized

Identity Resolution: How to Unlock Success Without Third-Party Cookies Since digital advertising’s earliest days, brands and publishers have relied on third-party cookies and mobile identifiers to power marketing campaigns. But what comes next once these options go away? Savvy marketing leaders are recognizeing that now is the time to embrace the next big thing—ID resolution.…

Redefining Identity: Turning a Consumer Data Strategy into an Engine for Growth Dynamic shifts in audience geography, behavior and demographics can be a challenge to overcome in the best of times. To remain competitive in today’s more challenging environment, brands need robust, up-to-date and relevant customer data across all channels. In this guide, you’ll learn:…

Accelerate Consumer Insights And Privacy With Data Clean Rooms Marketers face the hurdles of data deprecation in multiple ways: new privacy regulations, cookie & ad identifier restrictions, and increased consumer privacy expectations. Join us to hear industry leaders discuss the recently published Forrester Consulting study, “Accelerate Consumer Insights And Privacy With Data Clean Rooms.” Guest…

Increase Right-party Contacts with Branded Calling While most enterprises leverage a multichannel outbound communications strategy, research shows customers prefer critical touchpoints (especially around personal information) be handled by phone. In fact, according to a study by Forrester Consulting commissioned by TransUnion, 87 percent of respondents agreed “the phone channel is the most important outbound contact…

Finding Signal in the Noise Get a data clean room overview by Tina Moffett, Principal Analyst at Forrester, and Sam Shapiro-Kline, Director of Growth, at Neustar, a TransUnion company. Hear them discuss the clean room landscape as described in Forrester’s new report, “The Truth About Data Clean Rooms.” The discussion dives into the different types…

The State of MTA: Unbiased Research from the MMA Read the unbiased new research “MTA is Dead, Long Live MTA” from the MMA, the CMO-led marketing trade association, to assess the state of multi-touch attribution (“MTA”) for marketers. Download this original research to: Unveil the top three obstacles impacting MTA adoption today Learn why nearly…

Do More with Data: A Needs-Based Approach to Advanced Audience Strategies There’s more to audiences than just demos. Marketers today can leverage more data than ever to reach their consumers with memorable brand experiences and measure their targeted audiences. Join TransUnion to explore how you can build fully realized audience strategies and activate them for…

Accelerate Consumer Insights And Privacy With Data Clean Rooms Marketers face the hurdles of data deprecation in multiple ways: new privacy regulations, cookie & ad identifier restrictions, and increased consumer privacy expectations. Under this new paradigm, we commissioned Forrester Consulting to survey more than 300 leaders to hear how they think about the future of…

Beyond Answer Rates While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth. Read the full report here¹. Considering enterprises’ heightened focus on…

Capitalise on Change: A Robust Guide for Growth in Uncertain Times Download our new eBook — Capitalise on Change: Driving Growth in Uncertain Times —and learn from Google, HSBC, Audi and others how to safeguard your marketing budget while developing a winning marketing mix in fast-changing times. Marketers stand on shifting sands: The cost-of-living crisis…