Category: Uncategorized

Adweek Leveraging Segmentation for High Performance Analyzing first‑party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. This is the approach Movio took when it partnered with Neustar, a TransUnion company to understand the characteristics of moviegoers and build custom look‑alike audiences…

Five Reasons to Brand Your Calls Close to 90% of enterprises’ calls to customers go unanswered because they don’t know who’s calling. These unanswered calls can result in a poor omnichannel experience, decreased revenues, lost customers, increased costs, and more. With TruContact™ Branded Call Display, you can empower customers with the information they need to…

Debt Consolidation in a Rising Rate Economy Between 2020 and 2022, originations and balances for both bankcards and unsecured personal loans (UPLs) experienced record growth. In tandem, the number of UPLs used to consolidate credit card debt also saw a significant jump, increasing roughly 54 percent in Q3 2022 compared to pre-pandemic levels three years…

A Nimble Approach to Measuring Marketing Performance: Why You Need Faster Insights The ability to attribute the impact of your marketing spend is critical to building a comprehensive measurement solution. But maximizing your marketing dollars also means finding ways to be flexible and generate insights more quickly. How can brands drill deeper than the results…

Four Keys to Predicting Online & In-Store Demand Across Global Markets The worldwide Covid-19 pandemic didn’t spare any sector of the economy, and the retail sector was certainly no exception. In a world where unexpected events can curtail the in-store experience, and where online competitors can quickly step in to fill the void, many retailers…

Overcoming the Data Deficit: Marketing Attribution for Consumer Packaged Goods US digital ad spending will climb by another 18 percent for CPG in 2022, according to eMarketer’s forecast. However, due in part to a lack of first-party data, consumer packaged goods (CPG) brands often struggle to accurately identify which marketing channels are driving conversion for…

Capitalise on Change: A Robust Guide for Growth in Uncertain Times Download our new eBook — Capitalise on Change: Driving Growth in Uncertain Times —and learn from Google, HSBC, Audi and others how to safeguard your marketing budget while developing a winning marketing mix in fast-changing times. Marketers stand on shifting sands: The cost-of-living crisis…