Author: Marketing User

Unlock your next nutraceutical breakthrough with The Innovator’s Guide Download eBook More than ever, consumers are taking a conscious and proactive approach to their health and well-being—and demanding more from nutraceuticals. Are you ready to exceed their expectations? To help spark new ideas and inspire you, Lonza CHI has created The Innovator’s Guide, a new…

How Writer Closed Gaps in Their Buying Group Data Reach every decision-maker. Boost pipeline. Eliminate the guesswork. Writer faced a common challenge: incomplete buyer data. Key roles were missing, making it difficult to engage full buying groups. Their solution? Enrich the database to map complete buying committees across target accounts. The result? Smarter targeting, faster…

How Fivetran Closed $2.3M in New Enterprise Business Unlock scalable data momentum and accelerate enterprise growth. Fivetran faced a unique hurdle: their platform humbly operates behind the scenes, making its value invisible to decision-makers. Meanwhile, enterprise deals can stretch 6 to 12 months, while marketing needed to cultivate internal champions to drive adoption. What did…

The 2025 state of B2B pipeline growth This year hasn’t been particularly easy on B2B marketers. Sales cycles are longer and budgets are tighter, bringing uncertainty that is hard to ignore. If this sounds familiar, you aren’t alone. We recently surveyed more than 500 B2B revenue marketers across the U.S., UK/Europe, and APAC – many…

AI 지원의 로우 코드 플랫폼으로 경쟁력 유지하기 2028년이 되면 조직은 고객 및 운영상 니즈를 충족하기 위해 10억 개의 새로운 논리 애플리케이션을 만들어야 합니다*. 그러나 디지털 솔루션에 대한 이러한 수요가 급증함에 따라 개발자가 부족하여 비즈니스가 지연되고 있습니다. 로우 코드에 대한 CIO 가이드: 개발자 부족 문제를 넘어서에서는 Microsoft Power Platform 및 Microsoft Copilot Studio와 같은 AI 지원…

How Businesses Can Build a Culture of Community Engagement Over the past decade, the number of people participating in social impact activities is trending down. Beyond any increases in total donations or volunteer hours, a broad base of participation is crucial for representative philanthropy, deeper social connections between individuals, and supporting nonprofits of all sizes…

Secure Access Knows No Speed Limit In this session, we’ll discuss the latest advancements to the industry’s most comprehensive and resilient SASE solution, Prisma SASE, highlighting enhancements to Prisma Access Browser 2.0, the solution purpose-built to secure the future of work. This includes the integration with AI Access Security, allowing your users to safely adopt…

Whether you’re looking for a CSR platform for the first time or considering switching vendors, this guide provides a step-by-step approach to conducting your vendor evaluation process. CSR leaders can use this guide to match their program’s unique needs and goals to the right software solution. Contents: Assembling Stakeholders Gathering Requirements Defining Priorities Discovery Preparation…

Navigating the Future of Network Security Cyber threats are accelerating and businesses are navigating a rapidly evolving digital landscape. But too often, security is treated as an obstacle instead of a clear path forward. Why? Because disjointed tools, reactive defenses, and rising AI-driven threats make it difficult to protect what matters most—your workforce, data, and…